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156 pages • missing pub info (editions)
ISBN/UID: 9781538114070
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 12 June 2019
Description
Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the...
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Content Warnings
156 pages • missing pub info (editions)
ISBN/UID: 9781538114070
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 12 June 2019
Description
Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the...
Community Reviews
Content Warnings