Entrepreneurship: Successfully Launching New Ventures by R. Duane Ireland, Bruce R. Barringer

Entrepreneurship: Successfully Launching New Ventures

R. Duane Ireland, Bruce R. Barringer

563 pages first pub 2004 (editions)

nonfiction business informative medium-paced

Description

This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasi...

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