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312 pages • first pub 1997 (editions)
ISBN/UID: 9780813344898
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 11 January 2011
Description
America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fas...
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312 pages • first pub 1997 (editions)
ISBN/UID: 9780813344898
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 11 January 2011
Description
America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fas...