Design Thinking: Integrating Innovation, Customer Experience, and Brand Value by Thomas Lockwood
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Thomas Lockwood
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Thomas Lockwood

304 pages • first pub 2009 (editions)

nonfiction business economics informative reflective medium-paced
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Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service desi...

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