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657 pages • missing pub info (editions)
ISBN/UID: 9780132163644
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 28 March 2009
Description
<>An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them t...
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Content Warnings
657 pages • missing pub info (editions)
ISBN/UID: 9780132163644
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 28 March 2009
Description
<>An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them t...
Community Reviews
Content Warnings