Customer-Centric Marketing: Supporting Sustainability in the Digital Age by Neil Kelley, Neil Richardson, Jon James

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Neil Kelley, Neil Richardson, Jon James

256 pages missing pub info (editions)

nonfiction business economics

Description

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainab...

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