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360 pages • first pub 2004 (editions)
ISBN/UID: 9780133871319
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 16 January 2015
Description
Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of...
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360 pages • first pub 2004 (editions)
ISBN/UID: 9780133871319
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 16 January 2015
Description
Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of...
Community Reviews
Content Warnings