No Logo: Taking Aim at the Brand Bullies by Naomi Klein

No Logo: Taking Aim at the Brand Bullies

Naomi Klein

512 pages first pub 2000 (editions)

nonfiction business economics politics challenging informative reflective medium-paced
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There's a bad mood rising against the corporate brands. No Logo is the warning on the label.Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike's swoosh - the marketing success of the nineties - is now equated wi...

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