The Catalyst by Jonah Berger, Jonah Berger
The Catalyst

Jonah Berger, Jonah Berger

The Catalyst

Jonah Berger, Jonah Berger

missing page info Add in missing page information first pub 2020 (editions)

informative reflective slow-paced
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From the author of New York Times bestsellers Contagious and Invisible Influence, comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders wan...

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