Persuasive Copywriting: Cut Through the Noise and Communicate With Impact by Andy Maslen

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

Andy Maslen

292 pages • first pub 2019 (editions)

nonfiction business informative inspiring slow-paced
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Description

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This...

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