The Consistent Consumer: Predicting Future Behavior Through Lasting Values by Steve Weiss, Louis Patler, Ken Beller
The Consistent Consumer: Predicting Future Behavior Through Lasting Values

Steve Weiss, Louis Patler, Ken Beller

The Consistent Consumer: Predicting Future Behavior Through Lasting Values

Steve Weiss, Louis Patler, Ken Beller

255 pages first pub 2005 (editions)

informative medium-paced

Description

Behavior-based demography is yesterday's news. Value population demography profiles consumers based on consistent and lasting values, not constantly changing past behaviors. Current demographic trends confirm we are entering an era characterized b...

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