Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

Small Data: The Tiny Clues that Uncover Huge Trends

Martin Lindstrom

256 pages • first pub 2016 (editions)

nonfiction business psychology technology informative medium-paced
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a ye...

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