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191 pages • first pub 2009 (editions)
ISBN/UID: 9781422177808
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 October 2009
Description
Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in crea...
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191 pages • first pub 2009 (editions)
ISBN/UID: 9781422177808
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 October 2009
Description
Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in crea...