Scan barcode
272 pages • first pub 2003 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Long before there was one-to-one marketing, personalization, or customer-centred growth, Regis McKenna was helping companies compete by enriching their relationships with customers. In this text he reflects in particular on the impact of technology.
Community Reviews
Content Warnings
272 pages • first pub 2003 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Long before there was one-to-one marketing, personalization, or customer-centred growth, Regis McKenna was helping companies compete by enriching their relationships with customers. In this text he reflects in particular on the impact of technology.
Community Reviews
Content Warnings