Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman

Marketers Are From Mars, Consumers Are From New Jersey

Bob Hoffman

192 pages first pub 2015 (editions)

nonfiction business reference challenging informative reflective medium-paced

Description

In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how mark...

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