Marketing Strategy by O. C. Ferrell, Michael Hartline, Bryan W. Hochstein

576 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented mar...

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