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Are Books Different?
—
Alison Baverstock
—
Alison Baverstock
176 pages • first pub 1993 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
challenging
informative
medium-paced
Description
This study explores the arguments for and against the retail price maintenance of books in the UK, outlining the meaning of marketing in the book trade and external attitudes.
Community Reviews
Content Warnings
Are Books Different?
—
Alison Baverstock
—
Alison Baverstock
176 pages • first pub 1993 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
challenging
informative
medium-paced
Description
This study explores the arguments for and against the retail price maintenance of books in the UK, outlining the meaning of marketing in the book trade and external attitudes.