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336 pages • missing pub info (editions)
ISBN/UID: 9781138013322
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 04 December 2017
Description
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing te...
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336 pages • missing pub info (editions)
ISBN/UID: 9781138013322
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 04 December 2017
Description
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing te...
Community Reviews
Content Warnings