The Human Brand by Susan T. Fiske, Chris Malone, Sean Runnette

360 pages first pub 2013 (editions)

nonfiction business psychology informative medium-paced
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Customers everywhere describe their interactions with companies in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in our brains when we make these judgments? Cu...

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