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Guy Cook
256 pages • first pub 1992 (editions)
ISBN/UID: 9780415234559
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 17 November 1992
Description
This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.The Discourse of Advertising explores the...
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—
Guy Cook
256 pages • first pub 1992 (editions)
ISBN/UID: 9780415234559
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 17 November 1992
Description
This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.The Discourse of Advertising explores the...