Marketing for good is good marketing: A year in the life of a Livery Company Master by David Pearson

Marketing for good is good marketing: A year in the life of a Livery Company Master

David Pearson

256 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

In 2016 I was elected to be Master of The Worshipful Company of Marketors. I decided to write a weekly blog about my experiences as Master and about the other institutions of the City of London. These were published on the Company's website . They...

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