Treasure Hunt: Inside the Mind of the New Consumer by John Butman, Michael J. Silverstein

Treasure Hunt: Inside the Mind of the New Consumer

John Butman, Michael J. Silverstein

272 pages • first pub 2006 (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to understand, ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...