The Publicity Handbook, New Edition: The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage by Andrew J. Carothers, David R. Yale

The Publicity Handbook, New Edition: The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

Andrew J. Carothers, David R. Yale

464 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and ...

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