Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Diane Tang, Ron Kohavi, Ya Xu

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Diane Tang, Ron Kohavi, Ya Xu

288 pages • first pub 2020 (editions)

nonfiction business technology informative medium-paced
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Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B ...

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