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Dick Blatt, Jagmohan John Raju, Rick DeHerder, Z. Zhang, Herb Sorensen
737 pages • first pub 2011 (editions)
ISBN/UID: 9780132696517
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customer...
Community Reviews
Content Warnings
—
Dick Blatt, Jagmohan John Raju, Rick DeHerder, Z. Zhang, Herb Sorensen
737 pages • first pub 2011 (editions)
ISBN/UID: 9780132696517
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customer...
Community Reviews
Content Warnings