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398 pages • missing pub info (editions)
ISBN/UID: 9781118171684
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 20 March 2012
Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and brandi...
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398 pages • missing pub info (editions)
ISBN/UID: 9781118171684
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 20 March 2012
Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and brandi...
Community Reviews
Content Warnings