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935 pages • first pub 1981 (editions)
ISBN/UID: 9780759338715
Format: Hardcover
Language: English
Publisher: Thomson South-Western
Publication date: Not specified
Description
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It foc...
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935 pages • first pub 1981 (editions)
ISBN/UID: 9780759338715
Format: Hardcover
Language: English
Publisher: Thomson South-Western
Publication date: Not specified
Description
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It foc...
Community Reviews
Content Warnings