Satisfaction Guaranteed: The Making of the American Mass Market by Susan Strasser

Satisfaction Guaranteed: The Making of the American Mass Market

Susan Strasser

339 pages first pub 1989 (editions)

nonfiction business history informative medium-paced
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Description

This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, St...

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