Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers by Leo Bogart
Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers

Leo Bogart

Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers

Leo Bogart

327 pages missing pub info (editions)

nonfiction art
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Description

The Newspaper Readership Project (1977-1983) was an unprecedented cooperative attempt by the American newspaper industry to halt the downward trend in readership and circulation. The Project had an enormous impact on American newspapers; it spurre...

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