The Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control by James Thomson, Joseph Hansen

The Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control

James Thomson, Joseph Hansen

156 pages missing pub info (editions)

informative medium-paced

Description

Either option will impact the brand executive's ability to control their brand strategies (e.g., pricing, brand content, marketing, etc.), to generate profits, and to create a stable cadence for managing activities on the Amazon marketplace channe...

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