Children as Consumers: A Psychological Analysis of the Young People's Market by Adrian Furnham, Barrie Gunter

Children as Consumers: A Psychological Analysis of the Young People's Market

International Social Psychology

Adrian Furnham, Barrie Gunter

224 pages missing pub info (editions)

nonfiction business psychology informative reflective medium-paced
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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children p...

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