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Matthew Healey
256 pages • first pub 2008 (editions)
ISBN/UID: 9782940361458
Format: Hardcover
Language: English
Publisher: RotoVision
Publication date: 31 January 2008
Description
Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with ab...
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—
Matthew Healey
256 pages • first pub 2008 (editions)
ISBN/UID: 9782940361458
Format: Hardcover
Language: English
Publisher: RotoVision
Publication date: 31 January 2008
Description
Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with ab...