Cases and Select Readings in Health Care Marketing by Robert Sweeney, William Winston, Robert L. Berl *Deceased*

Cases and Select Readings in Health Care Marketing

Haworth Series in Marketing and Health Services Administrati

Robert Sweeney, William Winston, Robert L. Berl *Deceased*

551 pages • missing pub info (editions)

nonfiction health
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Description

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case st...

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