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357 pages • missing pub info (editions)
ISBN/UID: 9783540253600
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 01 September 2006
Description
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak...
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357 pages • missing pub info (editions)
ISBN/UID: 9783540253600
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 01 September 2006
Description
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak...
Community Reviews
Content Warnings