The Designful Company: How to Build a Culture of Nonstop Innovation by Marty Neumeier

The Designful Company: How to Build a Culture of Nonstop Innovation

Marty Neumeier

194 pages first pub 2008 (editions)

nonfiction business design informative fast-paced
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Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management--design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make dec...

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