Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore, Geoffrey A. Moore
Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers
—
Geoffrey A. Moore, Geoffrey A. Moore
Add cover

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers

Geoffrey A. Moore, Geoffrey A. Moore

missing page info Add in missing page information • first pub 2006 (editions)

informative slow-paced
Powered by AI (Beta)
Loading...

Description

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...