Crafting Persuasion: The Leader's Handbook to Change Minds and Influence Behavior by Bob Pearson, Ed Tazzia, Kip Knight

Crafting Persuasion: The Leader's Handbook to Change Minds and Influence Behavior

Bob Pearson, Ed Tazzia, Kip Knight

246 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades ...

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