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John Simmons
224 pages • first pub 2003 (editions)
ISBN/UID: 9781904879695
Format: Paperback
Language: English
Publisher: Cyan Communications
Publication date: Not specified
Description
Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such a...
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—
John Simmons
224 pages • first pub 2003 (editions)
ISBN/UID: 9781904879695
Format: Paperback
Language: English
Publisher: Cyan Communications
Publication date: Not specified
Description
Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such a...