Breakthrough Advertising by Eugene M. Schwartz

Breakthrough Advertising

Eugene M. Schwartz

236 pages first pub 1966 (editions)

nonfiction business psychology challenging informative reflective slow-paced
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Description

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace ...

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