Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing by Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough

Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing

Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough

238 pages first pub 1995 (editions)

nonfiction business informative medium-paced

Description

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing maste...

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