Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market -- And Get the Economy Moving by Eugene Fitzgerald, Andreas Wankerl, Carl Schramm

Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market -- And Get the Economy Moving

Eugene Fitzgerald, Andreas Wankerl, Carl Schramm

233 pages • first pub 2010 (editions)

nonfiction business science informative medium-paced
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Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the a...

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