The Brand Gap: Revised Edition by Marty Neumeier

The Brand Gap: Revised Edition

Aiga Design Press

Marty Neumeier

176 pages missing pub info (editions) user-added

nonfiction business computer science economics history informative medium-paced
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Description

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-kn...

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