236 pages • missing pub info (editions)
ISBN/UID: 9780749443993
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 01 April 2006
Description
Recent business scandals and the growth of globalization have contributed to a distrust of brands. Brands need to adapt to a wider social perspective to remain relevant and accepted. The authors here write about how managers can rethink assumption...
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236 pages • missing pub info (editions)
ISBN/UID: 9780749443993
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 01 April 2006
Description
Recent business scandals and the growth of globalization have contributed to a distrust of brands. Brands need to adapt to a wider social perspective to remain relevant and accepted. The authors here write about how managers can rethink assumption...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.