Customer Relationship Management: A Databased Approach by Vinay Kumar
Customer Relationship Management: A Databased Approach

Vinay Kumar

Customer Relationship Management: A Databased Approach

Vinay Kumar

323 pages first pub 2005 (editions)

informative medium-paced
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Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the...

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