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Vinay Kumar
323 pages • first pub 2005 (editions)
ISBN/UID: 9780471271338
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 01 May 2005
Description
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the...
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—
Vinay Kumar
323 pages • first pub 2005 (editions)
ISBN/UID: 9780471271338
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 01 May 2005
Description
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the...