The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life by George Ritzer

The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life

George Ritzer

265 pages first pub 1995 (editions)

nonfiction economics sociology informative fast-paced

Description

The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social criti...

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