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John Oller, J. Roland Giardetti
256 pages • missing pub info (editions)
ISBN/UID: 9781567201840
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 June 1999
Description
Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others -- and then show specialists in advertising, marketing, and high stake communications...
Community Reviews
Content Warnings
—
John Oller, J. Roland Giardetti
256 pages • missing pub info (editions)
ISBN/UID: 9781567201840
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 June 1999
Description
Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others -- and then show specialists in advertising, marketing, and high stake communications...
Community Reviews
Content Warnings