Social Communication in Advertising: Consumption in the Mediated Marketplace by Stephen Kline, William Leiss, Sut Jhally
Social Communication in Advertising: Consumption in the Mediated Marketplace

Stephen Kline, William Leiss, Sut Jhally

Social Communication in Advertising: Consumption in the Mediated Marketplace

Stephen Kline, William Leiss, Sut Jhally

442 pages missing pub info (editions)

nonfiction business sociology medium-paced
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Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from...

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