Fanocracy: Turning Fans Into Customers and Customers Into Fans by Reiko Scott, David Meerman Scott

Fanocracy: Turning Fans Into Customers and Customers Into Fans

Reiko Scott, David Meerman Scott

304 pages first pub 2020 (editions)

nonfiction business informative medium-paced

Description

A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyda...

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