Lovemarks The Future Beyond Brands by A.G. Lafley, Kevin Roberts, Kevin Roberts
Lovemarks The Future Beyond Brands

A.G. Lafley, Kevin Roberts, Kevin Roberts

Lovemarks The Future Beyond Brands

A.G. Lafley, Kevin Roberts, Kevin Roberts

missing page info Add in missing page information first pub 2004 (editions)

informative reflective slow-paced
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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that tradit...

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