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450 pages • first pub 2007 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
M: Marketing 3e can be used in any Principles of Marketing or Introduction to Marketing course. This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold...
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450 pages • first pub 2007 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
M: Marketing 3e can be used in any Principles of Marketing or Introduction to Marketing course. This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold...